How to Choose Your Next Extra Virgin Olive Oil

On the heal of another fraud claim in the olive oil industry concerning the “false, misleading and scientifically unsubstantiated statements about olive oil sold in supermarkets" by Veronica Foods and seven New York-area Veronica-supplied retailers also named in the lawsuit filed by the North American Olive Oil Association (NAOOA), we provide a few pointers when buying… Continue reading How to Choose Your Next Extra Virgin Olive Oil

What is Extra Virgin Olive Oil Anyway?

Extra Virgin Olive Oil (EVOO) is pure olive juice passionately referred to over thousands of years as “liquid gold” and it is a healthy fat obtained from the olive, a traditional Mediterranean tree crop of the Mediterranean Basin. EVOO is produced by pressing whole olives picked during an early harvest (first and second harvest) usually… Continue reading What is Extra Virgin Olive Oil Anyway?